It is no longer a rumored story that Wizkid, Nigeria best Afro-Pop singer, hasn’t been making cool cash already as a celebrity model in the Fashion industry.
What amazes me is that the singer is no longer interested in picking up deals with local brands. He now enriches himself with top fashion companies like Nike and Gucci.
The elders do say “Rather than trace old paths of accepted success, why not trace a new path for your own success”. Wizkid has taken to his boss step, Banky W who ekes out his recurring income by taking up jobs in modelling and movie industry. Wizkid is giving his modeling abilities good attention.
In 2018, Wizkid registered his presence on the international scene as not only a talented entertainer from Nigeria but also one with interests in the entire package – which include merchandising, modeling and endorsements.
The Nike Deal
Wizkid was given a five year deal with the Nigerian Football Federation by Nike at a $3.75 million deal (N743 million) to kit the country’s football teams.
To lead the campaign of the new kits for the Nigerian football team for World Cup, Wizkid was contracted to model for the company.
Wizkid joined Arsenal player, Alex Iwobi to model for the Super Eagles jerseys – a move that has proved brilliant with the success record in sales in the first day of release.
The Dolce & Gabbana deal
According to 36naija, Wizkid style and fame in 2017 caught the attention of globally acclaimed brand, Dolce & Gabbana.
This made the singer and record label owner to be contacted for the Dolce & Gabbana summer 2018 Fashion show in Milan.
Tagged one of D&G’s millennial diaspora, Wizkid joins Boris Becker’s son, Elias Becker, Nash Grier and Cameron Dallas for the exotic fashion show.
Wizkid being a participant at the show alone in Milan would see D&G coughing out at least $20,000 for the Starboy.
The Nigerian singer, who has made music with international stars that include Drake, Ty$, Wale, Chris Brown, and Akon, is towing the path of successful hip-hop acts around the globe.